Hi, I'm Travis Allison. I will Consume Less and Create More
Travis Allison's Bio:
Travis Allison's Experience:
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Creative Director at Social Catalyst Inc.
2011 - June 2014Social Catalyst coordinates and creates - social media strategy - policy development - community engagement - investigations - executive training - operational coaching for Law Enforcement Agencies, Emergency Services Organizations, Small Businesses, Private Schools and Non-Profits
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Guest Instructor - Trends and Technology for Public Relations Professionals at Fanshawe College
2013 - 2013Presented "How to ROCK at Instagram, Vine and YouTube" to the Trends & Technology in Public Relations (CORP-6006-01).
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Social Media Manager at Our Kids Media
2009 - 2010Continuing the development of the comprehensive Social Media strategy including the use of blogs, Facebook pages, online video and podcasting. Brand development, web site traffic growth, blog UI and new media implementation. Developing brand strategy and statistics systems.
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Executive Director at Cairn: Presbyterian Camping and Retreat Centres
October 2005 - October 2007- Served as Co-Executive an a non-profit organization that was created to bring accountability and liability awareness to the camps of the Synod. - Managed a $600 000 operating budget and a $35 000 Capital budget. - A senior member of the fundraising team: developed fundraising plans, partnered with external organizations for joint fundraising projects and wrote grant proposals. - Supervised the writing of a Policy and Procedures manual and managed the training of a staff of 65 and 200 volunteers. - Developed a marketing plan that included creative design, trend analysis and a plan to use social media. - Administered a year-long amalgamation project, brought together 2 children's camp (each more than 40 years old) and planned and coordinated a complete relocation of one camp to the other property.
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Co-Director at Glen Mhor Camp
January 1995 - October 2005- Managed a property of 197 acres and over 30 separate buildings. - Developed a marketing plan that sustained a 10-15% growth for more than 10 years - Created a Crisis Response plan that included specific situational instructions to base our training upon, a media plan and a plan for communicating with clients and family members - Trained and managed young adults in positions of extreme responsibility. Helped make them feel capable and supported - Corresponded (via internet, telephone and letters) with parents, suppliers, campers, staff, camping colleagues - worked with all suppliers and ensuring best prices (maintenance supplies, telephone, food, beverages, propane, internet, hydro, etc.) - Leadership Training for 55 staff, including 14 days of orientation and inservice training.
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Youth Worker at St. Paul's Presbyterian Church, Nobleton
October 1998 - May 2000Worked independently to create a Youth Programme in a small-to-medium sized Presbyterian Church congregation. Using facilitation skills and my summer camp experience, I worked on developing a cohesive group that looked forward to meeting and learning together.
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Summer Camp Online Marketing & Social Media Strategist at CampHacker
2007WHY CampHacker exists to be the BEST possible resource to the camp community so that they can help make summer camp a priority for EVERY family. HOW We are going to fulfill our WHY by: - Raising the level of staff professionalism in our industry. It's already very high but it can go higher - in fact it MUST. - Raising awareness of the incredible impact of summer camp on children and young adults. WHAT CampHacker is going to do this in every way possible. To us that looks like: - Creating great free online communities for camp staff to share ideas and resources - check out the free Summer Camp Professionals group on Facebook. There are 1800 of the smartest CampHackers in the world chatting together every day. http://c4mp.pro - Hosting CampHacker Insider mastermind groups - Putting out free summer camp audio and video podcasts. - Free Newsletter for CampHackers. - Selling digital downloads of our CampHacker Tools. - Speaking engagements at conferences. - Mini Conferences. Day-long "unconferences" and gathering of the Summer Camp Professionals tribe.
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Co-Owner, Social Media/Online Marketing Consultant at Walking Maverick Consulting
1994Present Specialty: - Creating Social Media Marketing plan suitable to smaller organizations such as small businesses, private schools and summer camp - Speaker. I help organizations make sense of Social Media Marketing and create a solid plan of action. - Podcast Production Past Work: -prepared proposals specific to the needs of perspective clients -produce photo, web and video content for websites and promotional material -Developed plans with organizations to create programmes that addressed their desires to improve communication, using new media to market their programmes - Develop leadership, facilitation and communication skills in staff and clients.
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Commercial and Portrait Photographer at Travis Allison, Photographer
2004Owner & Principal Photographer of a dynamic photography company that specializes in comfortable and natural looking portraits. - Managing day to day administrative activities: organizing job bids, budgeting, client contracts & payment, hiring extra photographers and models. - Developed customer specific packages to suit their photographic needs.
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Guest Instructor - Private School Principals Certification Program at York University
2010Online Marketing and effective Social Media strategy for Ontario Private & Independent School Principals. I teach the introduction to online marketing in the fall and then more advanced skills (such as building an effective Word of Mouth strategy, using YouTube effectively and planning for social media publishing) in the spring term.
Travis Allison's Education:
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Carleton University
1990 – 1994BA -
Huron Park Secondary School
1985 – 1990High School Diploma
Travis Allison's Interests & Activities:
Podcasts, photography, reading, board games, summer camp, online marketing, Headshot photographer